Before purple toothpaste was a trend, POPWHITE brought color correction to oral care. Our purple-powered formula helps neutralize yellow tones for an instantly brighter, whiter-looking smile — without peroxide or sensitivity.
✨ Instantly Brightens — Up to 4 shades 💜 Color-Correcting — Purple helps cancel out yellow 😁 Sensitivity-Free — Whitening without the ouch 🚫 No Peroxide — Also fluoride, charcoal & SLS-free 🥥 Powerhouse Ingredients — Coconut oil, xylitol, peppermint oil + botanicals support everyday oral health 🦷 Smile-Friendly — For natural teeth, crowns, veneers & sensitive teeth 🐰 Vegan + Cruelty-Free — PETA-certified 🌱 Eco-Conscious Tube — Made with sugarcane 🇺🇸 Made in the USA
And Yep, We’ve Got Receipts. 😉
🏆 #1 Purple Toothpaste for Sensitivity — Health.com 📰 Organically Featured in 20+ Major Publications 📺 QVC Sell-Out — Nearly 12,000 sold in about 10 minutes 💜 The Purple OG — Color correction was our thing before it was a thing.
How to POP 💜
Brush thoroughly twice daily. Wait 15 minutes before eating or drinking to let the color-correcting magic do its thing.
For the ultimate Power of Purple, follow with POPWHITE Whitening Oral Rinse for 30 seconds.
