A Better Way to Whiten Teeth
As a successful cosmetologist who worked with hair dyes and cosmetics daily, Gail had first-hand experience with the amazing properties of color and how it can naturally achieve her client's objectives for improving their looks. She was particularly fascinated with color correction, which occurs when colors opposite each other on the color wheel, known as complementary colors, temporarily cancel each other out.
Color correction has been used in the beauty industry for decades. For example, to conceal red facial blemishes, makeup artists apply green primer (red and green are complements). To neutralize dingy yellows when coloring hair blonde, stylists use purple shampoo (yellow and purple are complements).
Make Teeth Whitening Safer Too!
This made Gail wonder why color correction, an incredible, simple, and natural property of color, had never been used in oral care to have purple cancel the yellow stains on teeth. She set out on a mission to use color-correcting technology to make teeth appear whiter without using harsh chemicals like peroxide, which can damage enamel and create sensitivity issues.
Professionally Developed Products
Gail partnered with a team of experienced dental scientists to patent a proprietary “Power of Purple (POP)” formula, creating a line of whitening oral care products.
- The first purple products launched were professional products for dental offices. Today Popwhite is the leading brand used by dentists to clean, polish, and whiten their patients’ teeth.
- The second purple products launched were toothpaste and oral rinse, which allow consumers to maintain their beautiful smiles at home. These products use the same whitening technology used in our professional ones.
Enjoy the Power of Purple to deliver whiter and brighter smiles. We are committed to developing the best products that use premium ingredients, are peroxide-free and sensitivity-free, and are Made in the U.S.A!