POPWHITE SET OUT TO WHITEN TEETH WITH
THE POWER OF PURPLE RATHER THAN PEROXIDE
As a successful cosmetologist who worked with hair dyes and cosmetics daily, Gail had first-hand experience with the amazing properties of color. She was particularly fascinated with color correction – which is when colors opposite each other on the color wheel, known as complementary colors, cancel each other out.
The beauty industry uses color correction a lot. For example, to conceal red facial blemishes, make-up artists apply green primer (as red and green are complements). And to neutralize dingy yellows when coloring hair blonde, stylists use purple toner (as yellow and purple are complements).
This made Gail wonder why color correction, an incredible, simple and natural property of color had never been used in oral care before. If purple toner cancelled the dingy yellow tones in her clients’ hair, then why couldn’t purple toothpaste cancel dingy yellow stains on teeth?
This question sparked Gail’s determination to make a revolutionary brand that would create a new category of oral care inspired by color and beauty.
Color CorrectingPatented Technology
Peroxide Free &Sensitivity Free
The Dental Cosmetic™a New Beauty Category
PremiumIngredients
Clinically Proven &Dentist Recommended
Gail was thrilled to partner with a team of seasoned entrepreneurs and experienced dental scientists. This group was passionate about her dream and eager to create the products for you. Together, they joined forces with the nation’s leading natural oral care manufacturer (based in California) to infuse premium oral care products with an extraordinary purple formula that cancels out the visibility of yellow dental stains.
The major oral care players overlook dental whitening approaches rooted in nature in favor of cheaper, synthetic and harsher alternatives. Instead, POPWHITE uses color correction which is a natural outcome of how you see color. POPWHITE’s vision is to do dental whitening differently – our new way to whiten is natural, simple, quick, effective and fun. No added steps, no strips, no lights, no trays, no charcoal mess, no sensitivity!
