How Purple Whitens


 

POPWHITE uses our proprietary Purple Color Correction Technology to make teeth with yellow dental stains appear whiter and brighter.  Due to the nature of color perception, complementary colors, such as purple and yellow, cancel each other out.  POPWHITE whitens up to 4 shades when our toothpaste and oral rinse are used as part of a daily oral care routine.  

Our whitening benefit lasts as long as the products are used allowing our proprietary purple formula to cancel out yellow stains.  The benefits of our approach versus other whitening options are:

  • POPWHITE is less expensive than other whitening treatments (e.g., dental office, Whitestrips).
  • POPWHITE does not use peroxide, so there is no harm to enamel and no sensitivity!

Enamel Changes with Peroxide vs POPWHITE

Conventional whitening products use peroxide, a type of bleach, to whiten teeth.  Peroxide works by breaking up stain molecules in dental enamel. However, in doing so, it wears down the enamel and causes tooth sensitivity.

  • Enamel changes when using peroxide-based products
  • Enamel changes when using POPWHITE