The Upside of Purple

The Upside Of Purple

POPWHITE uses color correction, not peroxide. Due to the nature of color perception, complementary colors, such as purple and yellow, cancel each other out. POPWHITE features multi-benefit oral care products infused with a proven purple formula to reduce the visibility of yellow dental stains.


Using Peroxide to Whiten Teeth

Increased porosity and erosion
in tooth enamel caused by peroxide use.

Using POPWHITE to Whiten Teeth

Peroxide free dental whitening.

The Downside of Peroxide

Conventional whitening products rely on peroxide, a type of bleach. In order to whiten teeth, peroxide breaks up stain molecules in dental enamel. However, in doing so peroxide wears down the enamel and causes tooth sensitivity.


POPWHITE features a proprietary system that is proven to whiten natural and artificial teeth safely and gradually.

The Pop Difference

Clinical trials demonstrate that POPWHITE primer purple toothpasteย and POPWHITE toner, when used together twice a day for 14 days, whiten teeth an average ofย 6 shades.ย 

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