Discover POPWHITE

Featuring the POWER of PURPLE – POPWHITE is the new and natural way to whiten teeth without sensitivity.

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Why Purple

The first ever color correcting oral care, POPWHITE offers an easy way to achieve and maintain a glossy white smile. Just use the primer and toner, morning and evening, in place of your ordinary toothpaste and oral rinse.

The New Way to White

Color Correcting
Proprietary Technology

Peroxide Free &
Sensitivity Free

The Dental Cosmetic™
a New Beauty Category

Premium
Ingredients

Clinically Proven &
Dentist Recommended

The Star Ingredients

FDA Approved Colorants

POPWHITE mixes food and drug grade blue and red colorants to create its patented and validated Power of Purple formulas.

Coconut Oil

Historically used to clean teeth, research shows that coconut oil reduces plaque and tartar. Coconut oil also contributes to a better oral environment.

Xylitol

Commonly derived from birch trees, xylitol is an all-natural substance which helps to reduce plaque and rebuild enamel. It is a dental powerhouse supported by numerous clinical studies.

Peppermint Oil

Peppermint oil combats bad breath. In addition, studies show that peppermint oil inhibits plaque formation and is beneficial for gingivitis.

Fluoride Free

Vegetarian

Cruelty Free

Made in USA

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PURPLE POWER
duo

WHITENING primer TOOTHPASTE

WHITENING toner ORAL RINSE

Why Purple

The New Way to White