Why Purple

The first ever color correcting oral care, POPWHITE offers an easy way to achieve and maintain a glossy white smile. Just use the primer and toner, morning and evening, in place of your ordinary toothpaste and oral rinse. The purple toothpaste and oral rinse for all natural teeth whitening.


POPWHITE makes all natural teeth whitening oral care products that are free of peroxide, charcoal and harmful chemicals. Our products are featured in some of the best leading magazines.

The New Way to White

Color Correcting
Proprietary Technology
Peroxide Free &
Sensitivity Free
The Dental Cosmetic™
a New Beauty Category
Clinically Proven &
Dentist Recommended

The Star Ingredients

FDA Approved Colorants

POPWHITE mixes food and drug grade blue and red colorants to create its patented and validated Power of Purple formulas.

Coconut Oil

Historically used to clean teeth, research shows that coconut oil reduces plaque and tartar. Coconut oil also contributes to a better oral environment.


Commonly derived from birch trees, xylitol is an all-natural substance which helps to reduce plaque and rebuild enamel. It is a dental powerhouse supported by numerous clinical studies.

Peppermint Oil

Peppermint oil combats bad breath. In addition, studies show that peppermint oil inhibits plaque formation and is beneficial for gingivitis.

Fluoride Free
Cruelty Free
Made in USA


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