The Shop


WHITENING primer TOOTHPASTE


WHITENING toner ORAL RINSE
The New Way to White

The Upside Of Purple
POPWHITE uses color correction, not peroxide. Due to the nature of color perception, complementary colors, such as purple and yellow, cancel each other out. POPWHITE features multi-benefit oral care products infused with a proven purple formula to reduce the visibility of yellow dental stains.

Using Peroxide to Whiten Teeth
Increased porosity and erosion
in tooth enamel caused by peroxide use.

Using POPWHITE to Whiten Teeth
Peroxide free dental whitening.
The Downside of Peroxide
Conventional whitening products rely on peroxide, a type of bleach. In order to whiten teeth, peroxide breaks up stain molecules in dental enamel. However, in doing so peroxide wears down the enamel and causes tooth sensitivity.
POPWHITE features a patented system that is proven to whiten natural and artificial teeth safely and gradually.


The Pop Difference
Clinical trials demonstrate that POPWHITE primer and POPWHITE toner, when used together twice a day for 14 days, whiten teeth an average of four shades.
The Star Ingredients

FDA Approved Colorants
POPWHITE mixes food and drug grade blue and red colorants to create its patented and validated Power of Purple formulas.

Coconut Oil
Historically used to clean teeth, research shows that coconut oil reduces plaque and tartar. Coconut oil also contributes to a better oral environment.

Xylitol
Commonly derived from birch trees, xylitol is an all-natural substance which helps to reduce plaque and rebuild enamel. It is a dental powerhouse supported by numerous clinical studies.

Peppermint Oil
Peppermint oil combats bad breath. In addition, studies show that peppermint oil inhibits plaque formation and is beneficial for gingivitis.