Use POPWHITE primer in place of your ordinary toothpaste: brush teeth thoroughly using POPWHITE primer (twice daily, every day) and then rinse with POPWHITE toner. If you normally use a fluoride or desensitizing toothpaste, you can add a ribbon of POPWHITE primer on top of your ordinary toothpaste.
Use POPWHITE toner in place of your ordinary oral rinse: rinse thoroughly using POPWHITE toner (twice daily, every day) after brushing with POPWHITE primer.
POPWHITE primer and toner are available for purchase through www.popwhitesmile.com/shop. POPWHITE products are also available in a growing number of dental offices and beauty salons. (If you don’t see it in yours, ask your dental office or salon to carry it.)
The POPWHITE subscription service is coming soon!
Here’s the gist:
POPWHITE features a new way to whiten and brighten teeth based on complementary color theory. Purple and yellow, complements on the color wheel, cancel each other out. POPWHITE products leverage this with Power of Purple® (“POP”) oral care products that cancel out the visibility of yellow dental stains!
And now for the long answer (for our fellow beauty geeks): Conventional dental whitening products rely on some form of peroxide; however, when peroxide breaks apart stains, it contributes to changes in enamel structure and may cause sensitivity. POPWHITE products are peroxide free and whiten teeth using a combination of (i) color theory; and (ii) premium ingredients that support dental whitening such as xylitol and coconut oil.
POPWHITE primer (a multi-benefit toothpaste) and toner (a multi-benefit oral rinse) feature the dental whitening and brightening ingredients below:
(1) Color Correcting Technology
Colors opposite each other on the color wheel, such as purple and yellow, are complements. Due to the nature of color perception, complements cancel each other out. POPWHITE's purple oral care formulas cancel out the visibility of yellow dental stains. This Power of Purple ("POP") color technology is patented and made solely of FDA approved pigments.
Brushing with POPWHITE primer and rinsing with POPWHITE toner leaves a small number of purple micro-particles on the surface of teeth and in between dental enamel rods. These are the same areas often occupied by stain particles. Most dental stains are yellow; POPWHITE's purple micro-particles overlay the yellow stains and help cancel them out.
POPWHITE is proven to whiten teeth safely and gradually. Clinical trials demonstrate that POPWHITE primer and POPWHITE toner, when used together twice a day for fourteen days, whiten teeth an average of four shades.
Brushing and rinsing with xylitol reduces plaque and tartar and protects enamel; xylitol therefore helps teeth look better and brighter.
(3) Coconut Oil
Brushing and rinsing with coconut oil leaves a glossy sheen on the surface of teeth which reflects more light and makes teeth appear brighter.
(4) Hydrated Silica (primer only)
Brushing with hydrated silica, a very gentle abrasive, helps remove surface stains and results in a silky polished finish.
While results vary, you will see visible whitening results within fourteen days of consistent, twice-daily brushing with POPWHITE primer and rinsing with POPWHITE toner.
Clinical trials demonstrate that POPWHITE primer and POPWHITE toner, when used together twice a day for fourteen days, whiten teeth an average of four shades.
While POPWHITE’s effects are not permanent, with daily use, whitening effects are optimized and maintained. Brush teeth thoroughly using POPWHITE primer (twice daily, every day) and then rinse with POPWHITE toner.
Absolutely! POPWHITE products provide a natural, sensitivity free approach to teeth whitening. Both POPWHITE primer and toner are peroxide free.
Conventional whitening products rely on peroxide, a type of bleach. In order to whiten teeth, peroxide breaks up stain molecules in dental enamel. However, in doing so it contributes to wearing down the enamel and may cause tooth sensitivity.
The POPWHITE primer and toner duo is designed to be an easy-to-use daily system with no extra steps - unlike a whitening system with timed protocols, trays or strips.
Additionally, conventional dental whitening products rely on peroxide, a bleach which may affect enamel structure and cause sensitivity. POPWHITE is peroxide free and leverages a patented color correcting technology.
Conventional whitening products rely on peroxide, a type of bleach. In order to whiten teeth, peroxide breaks up stain molecules in dental enamel. However, in doing so, it contributes to wearing down the enamel and may cause tooth sensitivity.
POPWHITE instead relies on color theory and the “Power of Purple” to cancel out the visibility of yellow dental stains.
In addition, to meet the growing demand for fluoride free oral care, POPWHITE’s primer and toner are fluoride free (but can be used in conjunction with a standard fluoride toothpaste if desired).
Yes. POPWHITE products were designed by dental scientists and are dentist recommended.
POPWHITE's color technology is FDA approved.
Yes. POPWHITE technology has been shown to whiten and brighten natural teeth and most types of dental work, including veneers, crowns and even dentures.
Sodium lauryl sulfate is a cleaning agent derived from coconut and palm oils. POPWHITE primer contains a touch of SLS for a light foaming feel.
Because POPWHITE is a dental cosmetic it may leave color on your lips or tongue – this is temporary and will wear off quickly. Avoid rigorous rinsing as that will decrease the dental whitening effect.
Wash fabrics as you normally would; POPWHITE purple washes right out!