The Bright Idea Behind POPWHITE
IT STARTED WITH COLOR
As a cosmetologist, Gail, one of POPWHITE's founders understood the power of color correction: complementary colors naturally neutralize one another. Purple cancels yellow—and she saw an opportunity to bring that same principle to oral care.
A BETTER WAY
Gail set out to create a gentler alternative to traditional whitening. Instead of relying on peroxide, POPWHITE uses purple color-correcting technology to neutralize yellow tones for a visibly brighter smile & powerhouse ingredients to support oral care health.
FROM HOME TO DENTAL CARE
Working alongside dental scientists, Gail developed POPWHITE’s proprietary Power of Purple™ formula. What began with our color-correcting Purple Whitening Toothpaste & Oral Rinse soon expanded into professional dental care—bringing the power of color correction from the bathroom counter to the dental chair.
The result? The FIRST & ONLY color-correcting prophy paste with added whitening—giving dental professionals a whole new way to polish, brighten, and whiten.
💜 A formula truly Powered by Purple™
THE PROOF IS IN THE PURPLE
