POPWHITE's Toothpaste and Oral Rinse (the duo) are peroxide free, charcoal free, fluoride free, sulfate free and clinically proven to be sensitivity free. POPWHITE is PETA certified as cruelty free and vegan. When used together twice a day for 2 weeks, whiten teeth an average of four shades.
As charcoal & peroxide results in damage to teeth enamel & thereby making it very sensitive, POPWHITE does not use charcoal and peroxide.
It is safe, healthy, has a refreshing flavor and works right before your eyes. Consider POPWHITE as purple shampoo for your teeth. Rub this product onto your teeth and instantly see the purple color cancel out any unwanted yellow tones for a whiter, brighter smile.

POPWHITE is the first and leading oral care brand to leverage color correction to naturally whiten and brighten teeth.
POPWHITE's power of purple oral care formulas are clinically proven to cancel out the visibility of yellow dental stains.
Whitens naturally with regular use. Color correcting technology makes teeth whiter, brighter and shinier.
POPWHITE's formulas are infused with botanicals such as Coconut & Peppermint Oil.
Works on all teeth: Natural, Crowns, Veneers, and sensitive teeth.
Does not cause irritation, pain or sensitivity of the gums or teeth.
Reduces plaque and keeps enamel on teeth intact.

Longer lasting fresher breath.
POPWHITE currently leverages FDA approved synthetic colorants to make its proprietary purple. This Power of Purple® ("POP") formula cancels out the visibility of yellow dental stains.
POPWHITE is inspired by the art and science of color and beauty. Colors opposite each other on the color wheel, such as purple and yellow, are complements. Due to the nature of color perception, complements cancel each other out.
POPWHITE can be used as part of your daily beauty routine or used for occasions only!
High quality products Made in USA.
Weight - Purple Power Duo - Toothpaste [4oz] & Oral Rinse [16.9 fl oz]

How do I use POPWHITE 2-in-1 primer Toothpaste?

Use POPWHITE primer in place of your ordinary toothpaste: brush teeth thoroughly using POPWHITE primer (twice daily, every day) or simply apply a generous amount to your finger and begin swiping your teeth. Then wipe away most but not all of the product with your wet finger as you will want to have some of the purple hue remain on your teeth for the whitening impact. (Please see video for instructions)

How do I use POPWHITE toner Oral Rinse?

Use POPWHITE toner in place of your ordinary oral rinse: rinse thoroughly using POPWHITE toner (twice daily, every day) after brushing with POPWHITE primer. Swish for a full 30 seconds.

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